Complete story — includes the ending
In a flashback to Cicero, Jimmy and his partner in crime, Marco, use a fake Rolex watch to con a bar patron. In 2002, the Kettlemans agree to return home and pay Jimmy $30,000 to ignore their stolen funds. Jimmy gets an embittered Nacho released from jail. He then uses his ill-gotten gains to compete with HHM by creating a billboard that mimics HHM's logo and Howard's signature look. This results in a cease and desist order and Jimmy is required to remove the advertisement. In an attempt to generate sympathetic media coverage, he fakes the rescue of the worker who is removing the billboard. To Howard's annoyance, Jimmy's scam generates positive local news coverage and new clients. Jimmy hides the scam from Chuck, but he learns of it after taking his neighbor's newspaper.
Sources and content license
Source and revision history · Adapted from Wikipedia contributors, Better Call Saul season 1. HTML formatting and reference markers removed. · Content license