Complete story — includes the ending
Gene continues to live at the Draper residence, reviewing his will and funeral arrangements with Betty. He also grows closer to his grandchildren, teaching Sally how to drive and telling Bobby about his World War I stories. Pete's wealthy college friend Horace Jr. arrives at Sterling Cooper to propose elaborate promotions about the sport of jai alai. Upon learning that Bert is friends with Horace's father, Don feels uneasy about taking the money and meets with Horace Sr. to discuss his son's scheme; Horace Sr. advises against declining the account, opining that his son will just turn to another advertising agency if rejected. Stricken by the conversation, Don later looks at old pictures of Archie and Abigail. Peggy searches for a new roommate and announces her intentions to move to Manhattan, much to her mother's dismay. Sal lands an opportunity to direct the Patio Cola commercial, while Kitty starts sensing something is off about their relationship. A policeman arrives at the Draper residence, informing them that Gene has died while waiting in line at the A&P. Sally is devastated and lambasts her family for being unmoved by Gene's death.
Sources and content license
Source and revision history · Adapted from Wikipedia contributors, Mad Men season 3. HTML formatting and reference markers removed. · Content license