S4E4 · The Rejected

Complete story — includes the ending

In February 1965, the creative team continues to work on the Pond's Cold Cream account. As Clearasil is Pond's main competition, Roger orders Pete to tell his father-in-law that SCDP needs to drop the Clearasil account due to the conflict of interest. Pete arranges a meeting with his father-in-law to reveal the news, only to discover from him that Trudy is pregnant. Pete later convinces his father-in-law to give him the entire Vicks Chemical account, while transferring Clearasil to another agency. A focus group for Pond's leads to a confrontation between Don and Allison, the latter of whom decides to quit. Joan punishes Don for the affair by hiring Bert's former secretary Ida Blankenship, a much older and blunt woman, as Don's new secretary. Faye announces the results of the Pond's focus group to Don, who is skeptical about Faye's psychological approach and dismisses her role in the creative process as useless and intrusive. Peggy begins a friendship with Joyce, an employee of Life magazine who works in the building. Peggy meets Joyce's friends and takes a liking to Abe Drexler, an underground newspaper writer. Upon learning of the news of Pete's upcoming fatherhood, Peggy awkwardly congratulates him.