EPISODE

S6E6 · For Immediate Release

Roger changes tack to make new business; Pete has an awkward run-in with a client.

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THIS ENTRY’S STORY

Plot summary and ending

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Complete story — includes the ending

SCDP prepares for an IPO, unbeknownst to Don. At their dinner with Jaguar, Don, contemptuous of Herb, abruptly announces that SCDP no longer wants his business, enraging the partners—particularly Joan, who is furious given her paid tryst with Herb to land the deal. Meanwhile, SCDP loses the Vicks account after Pete encounters his father-in-law at a brothel; Trudy refuses to believe her father visited a prostitute and throws Pete out. Ted kisses Peggy after she consoles him about the future of their agency. Roger secures SCDP a spot with General Motors for the new Chevy project XP-887. On arriving in Detroit, Don finds Ted at the same bar, and they realize that General Motors intend to award the account to Dancer Fitzgerald, using SCDP and CGC merely to stage a competitive process and mine their ideas. To counter this, Don proposes merging the two agencies to improve their chances; the partners agree, and the merger succeeds. Afterwards, Don and Ted declare a nonplussed Peggy the copy chief of the new firm and task her with writing the press release announcing the merger of the two companies.

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