S6E13 · In Care Of

Complete story — includes the ending

Stan volunteers to relocate to California to build Sunkist, and the agency receives an RFP from Hershey's Chocolate, assigning Don to pitch. After a drunken fight with a preacher lands him in jail, Don tells Megan he wants to move west and start over. Betty informs him Sally has been suspended from her boarding school for Thanksgiving. Pete learns his mother fell from a cruise ship and had married Manolo; suspecting murder, he blames Bob, who then exposes Pete's poor driving before Chevy executives and takes over the account. Ted confesses his love to Peggy and sleeps with her, but decides to move to California with his family to run Sunkist and distance himself. Don tells Ted that he is already moving to California and they cannot both go, then delivers an initially polished Hershey pitch before suddenly confessing he was raised in a brothel and that Hershey bars were rare treats earned collecting coins from clients; he tells the executives they do not need advertising. He then yields Sunkist to Ted. The partners place Don on mandatory leave, naming Lou Avery acting creative head as Ted relocates. Megan leaves Don, Pete departs for Los Angeles, Joan invites Roger to Thanksgiving for Kevin's sake, and Don shows his children the brothel where he grew up.